Pay Per Click Advertising is a kind of service in which the ranking of your site is determined by the amount you pay for each click from that search engine to your web site.
PPC Advertising service enables you to list your site at the top of the search engine results. The more you pay to pay per click, the higher your site appears in the results for the keywords you choose. You pay only when a searcher clicks on your listing and connects to your site.
PPC Advertising usually combine paid listings with unpaid listings to ensure any given search produces sufficient results. Most of the PPC advertising list the bid price in the results pages. Listing bid amounts detracts from the perceived quality of the results and can unnecessarily bias a searcher's behavior.
There are several contributing factors that make PPC campaign a complex task:
- Measurement and Cost
- Return On Investment
- Sheer volume of data paid search
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