ABC of Content Management in Twentieth Century
Content management can be understood as the process that is the reflection of your success on the web or online business market. This word is understood as the set of processes and technologies that support the evolutionary life cycle of digital information in twenty first century. This digital information is often referred to as content or, to be precise, digital content. Digital content may take the form of text, such as documents, multimedia files, such as audio or video files, or any other file type which follows a content lifecycle which requires management. Some one has rightly said without smart and intelligent management no one can think of fruitful long lasting business. It is quite essential to have smart managers to care all vital aspects of business. In same manner smart content managers is the demand of the hour to take your web presence to new heights in the eyes of search engines.
ABC of the digital content life cycle consists of six primary basic Mantras:
■ Create
■ Update
■ Publish
■ Translate
■ Archive
■ Delete
For example, an instance of digital content is created by one or more authors. Over time that content may be edited. One or more individuals may provide some editorial oversight thereby approving the content for publication. Publishing may take many forms. Publishing can be understood as the act of pushing content out to others, or simply granting digital access rights to certain content to a particular person or group of persons. Later that content may be superseded by another form of content and thus retired or removed from use.
Content management is a complex process that needs dedication till the aims are achieved. The process generally consists of below mentioned responsibilities and basic roles:
- Content Creator: Responsible for creating and editing content.
- Editor: Responsible for final quality and output of the created content as per organization demands. He takes care of vital elements related to content like tuning the content message and the style of delivery, including translation and localization.
- Publisher: Responsible for releasing the content for use.
- Administrator: Responsible for managing access permissions to folders and files, usually accomplished by assigning access rights to user groups or roles. Admins may also assist and support users in various ways.
- Target Audience: Includes the person who reads or otherwise takes in content after it is published or shared.
Content management is the life line of the online business in present cut throat competitive world. So never ever forget the role and importance of content manager in present scenario. Content management in effective style is the mantra for success in present world. |
