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| What is pay per click advertising? |
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Pay-Per-Click advertising is a means of advertising on the Internet where the advertiser does not pay a fee to place an ad on a page, but rather pays a certain sum of money each time a visitor clicks on their advertisement and is directed on their page. |
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| Will I be charged every time if the same person clicks on my link repeatedly? |
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It is likely that if the same person clicks repeatedly than you will be subject to sufferer. There are certain vendors who are solely doing such jobs in order to run out the competitors account as quickly as possible. However, the problem can be confined to some extent. Contact your Pay Per Click Search Engine and tell them of your suspicions. Analyze your reports and verify if fraudulent click is being perpetrated from the same IP address. |
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| If I change my bid amount on a particular keyword, how long it will take see the change reflected in my account? |
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Generally, with any PPC search engine, you see the change instantly, as they operate in real-time using auto-bidding software to regulate bids. |
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| My competitor has outbid on most of the descriptive keyword as a result I have dropped off from the PPC search engine listing. I have a limited budget, but I really want my listing on the top. What should I do? |
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One should keep in mind that since PPC involves your budget, you would find it more advantageous to switch from your preferred keyword to cheaper keyword(s), especially if you are bidding against a company much larger than yours. If you bid too high in order to get the top ranking and do not get more sales from the higher bid, you are wasting advertising cost and reducing your ROI. |
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