Pay Per Click advertising is technique used on web sites and search engines. It allows you to choose keywords you would like your site to appear for when a search is performed. These advertisements are usually text ads, which are placed near search results. When a site visitor clicks on the advertisement, the advertiser is charged with a small sum of money.
PPC search engine enables you to list your site at the top of the search engine results. The more you pay to pay-per-click, the higher your site appears in the results for the keywords you choose. You pay only when a searcher clicks on your listing and connects to your site. PPC search engines usually combine paid listings with unpaid listings to ensure any given search produces sufficient results. Most of the PPC search engines list the bid price in the results pages. Listing bid amounts detracts from the perceived quality of the results and can unnecessarily bias a searcher’s behavior.
There are several contributing factors that make PPC campaign a complex task:
- Measurement and Cost
- Return On Investment
- Sheer volume of data paid search
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