Pay per click (PPC) is an advertising technique used on websites, advertising networks, and search engines across the globe to advertise targeted product or service to potential buyers through online advertising. Mode of advertising through this process is among the most trusted way of effective online marketing for web enthusiasts across the globe. Pay per click management is the art that webeyeballs expertise to fulfill all possible demands of the client. Our services for this essential element of internet marketing business, comes to you at competitive price package that no one can match in the industry. Pay Per Click Management India element comes with us as a life time commitment of faith.
Pay Per Click Management India
Advertisers bid on "keywords" that they believe their target market would type in the search bar when they are looking for their type of product or service. For example, if an advertiser sells software, he/she would bid on the keyword "software company", hoping a user would type those words in the search bar, see their ad, click on it and buy. These ads are called "sponsored links" or "sponsored ads" and appear next to and sometimes above the natural or organic results on the page. The advertiser pays only when the user clicks on the ad.
PPC advertising Management
While so many players exist in the world of PPC advertisement but Google AdWords and Yahoo! Search Marketing, which was formerly Overture, are the largest network operators in the current year.
Main Divisions of PPC Engines
PPC engines can be divided into different heads like "Keyword", "Product", "Service" engines. However, a number of companies may fall in two or more categories. More models are continually being developed. Currently, pay per click programs do not generate any revenue from site traffic to sites using these programs. Only when visitors click on banner advertisements or pop-ups is revenue generated.
ABC of Different Forms of PPC Management
Below mentioned are the different categories of PPC management as per target heading that falls in the world of internet marketing business.
Keyword Based PPCs
Advertisers using these bid on "keywords", which can be words or phrases, and can include product model numbers. When a user searches for a particular word or phrase, the list of advertiser links appears in order of bidding. Keywords, also referred to as search terms, are the very heart of Pay per Click advertising. The terms are guarded as highly valuable trade secrets by the advertisers, and many firms offer software or services to help advertisers develop these invaluable words.
Product Based PPCs
"Product" engines let advertisers provide "feeds" of their product databases and when users search for a product, the links to the different advertisers for that particular product appear, giving more prominence to advertisers who pay more, but letting the user sort by price to see the lowest priced product and then click on it to buy. These engines are also called Product comparison shopping engines or Price comparison engines. Noteworthy PPC Product search engines are: NexTag, PriceGrabber.com, and Shopping.com.
Service based PPCs
"Service" engines let advertisers provide feeds of their service databases and when users search for a service offering links to advertisers for that particular service appear, giving prominence to advertisers who pay more, but letting users sort their results by price or other methods. Some Product PPCs have expanded into the service space while other service engines operate in specific verticals.
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